The “” One Belt And One Road” “cross-border e-commerce consumption report 2019″ “was released by the jingdong big data research institute on sept 22. According to the data of jingdong import and export, under the “One Belt And One Road” initiative, the online commerce between China and the rest of the world develops rapidly. Through cross-border e-commerce, Chinese goods are sold to more than 100 countries and regions, including Russia, Israel, South Korea and Vietnam, that have signed cooperation documents to jointly build the “One Belt And One Road”. The scope of online commerce has gradually expanded to many countries in Europe, Asia and Africa. The open and rising Chinese market has also provided new economic growth points for the construction of “One Belt And One Road” cooperative countries.

Up to now, China has signed 174 cooperation documents on jointly building the “One Belt And One Road” with 126 countries and 29 international organizations. Through the analysis of the above countries’ import and export consumption data on jd platform, the jingdong big data research institute found that China and the “One Belt And One Road” cooperative countries’ online commerce presents five trends, and the “online silk road” connected by cross-border e-commerce is being described.

Trend 1: online business scope expands rapidly

According to a report released by the jingdong big data research institute, Chinese goods have been sold through cross-border e-commerce to more than 100 countries and regions including Russia, Israel, South Korea and Vietnam that have signed cooperation documents with China to jointly build “One Belt And One Road”. Online commercial relations have expanded from Eurasia to Europe, Asia and Africa, and many African countries have achieved zero breakthroughs. Cross-border online commerce has shown vigorous vitality under the “One Belt And One Road” initiative.

According to the report, among the 30 countries with the largest growth in online export and consumption in 2018, 13 are from Asia and Europe, among which Vietnam, Israel, South Korea, Hungary, Italy, Bulgaria and Poland are the most prominent. The other four were occupied by Chile in South America, New Zealand in Oceania and Russia and Turkey across Europe and Asia. In addition, African countries Morocco and Algeria also achieved relatively high growth in cross-border e-commerce consumption in 2018. Africa, South America, North America, the Middle East and other areas of the private business began to be active online.

Trend 2: cross-border consumption is more frequent and diversified

According to the report, the number of orders of “One Belt And One Road” construction partner countries using cross-border e-commerce consumption in jd in 2018 is 5.2 times that in 2016. In addition to the growth contribution of new users, the frequency of consumers from various countries purchasing Chinese goods through cross-border e-commerce websites is also increasing significantly. Mobile phones and accessories, home furnishings, beauty and health products, computers and Internet products are the most popular Chinese products in overseas markets. In the past three years, great changes have taken place in the categories of commodities for online export consumption. As the proportion of mobile phones and computers decreases and the proportion of daily necessities increases, the relationship between Chinese manufacturing and the daily life of overseas people becomes closer.

In terms of growth rate, beauty and health, household appliances, clothing accessories and other categories saw the fastest growth, followed by toys, shoes and boots, and audio-visual entertainment. Sweeping robot, humidifier, electric toothbrush is a large increase in sales of electrical categories. At present, China is the world’s largest producer and trading country of home appliances. “going global” will create new opportunities for Chinese home appliance brands.

Trend 3: large differences in export and consumption markets

According to the report, cross-border online consumption structure varies greatly among countries. Therefore, targeted market layout and localization strategy is of great significance for the implementation of the product.

At present, in the Asian region represented by South Korea and the Russian market spanning Europe and Asia, the sales share of mobile phones and computers begins to decline, and the trend of category expansion is very obvious. As the country with the highest cross-border consumption of jd online, the sales of mobile phones and computers in Russia have dropped by 10.6% and 2.2% respectively in the past three years, while the sales of beauty, health, household appliances, automotive supplies, clothing accessories and toys have increased. European countries represented by Hungary still have a relatively large demand for mobile phones and accessories, and their export sales of beauty, health, bags and gifts, and shoes and boots have increased significantly. In South America, represented by Chile, the sales of mobile phones decreased, while the sales of smart products, computers and digital products increased. In African countries represented by Morocco, the proportion of export sales of mobile phones, clothing and home appliances has increased significantly.

Trend 4: “One Belt And One Road” countries sell well in China

In 2018, South Korea, Italy, Singapore, Austria, Malaysia, New Zealand, Chile, Thailand, India and Indonesia were the top importers of products along the “” One Belt And One Road” “line in terms of online sales, according to jd’s online data. Among the wide variety of online commodities, food and beverage, beauty makeup and skin care products, kitchen utensils, clothing, and computer office supplies are the categories with the highest sales volume.

With myanmar’s jade, rosewood furniture and other goods selling well in China, the sales of goods imported from myanmar in 2018 increased by 126 times compared with 2016. Hot sales of Chilean fresh food in China have boosted imports of Chilean goods in 2018, with consumer sales up 23.5 times from 2016. In addition, China’s imports from the Philippines, Poland, Portugal, Greece, Austria and other countries, the sales volume has also achieved rapid growth. The market space and vitality brought by China’s multi-level consumption upgrade have created new economic growth points for the “One Belt And One Road” cooperative countries.

Trend 5: “One Belt And One Road” featured economy gets boost

In 2014, China’s import consumption was also concentrated in milk powder, cosmetics, bags and jewelry and other categories. In 2018, New Zealand propolis, toothpaste, Chile prunes, Indonesia instant noodles, Austria red bull and other daily FDG products have seen rapid growth, and imported products have entered the daily consumption of Chinese residents.

In 2018, the Israeli Tripollar radiofrequency beauty meter has become a hit, especially among the “post-90s” consumers in China. Chile cherries, Thailand black tiger shrimp, kiwi fruit and other New Zealand for many years. In addition, raw materials from various countries of origin become the label of quality goods. The wine set that makes by Czech crystal, the furniture that Burmese hua limu, jade makes, handicraft, the pillow that Thai latex makes, mattess, evolve into mass commodity from tide newly stage by stage.

In terms of sales volume, Korean cosmetics, New Zealand dairy products, Thai snacks, Indonesian snacks, and pasta are the most popular imported products along the “One Belt And One Road” route, with high consumption frequency and favored by young consumers. From the perspective of consumption amount, Thai latex, New Zealand dairy products and Korean cosmetics are very popular among urban white-collar workers and middle class people who pay attention to the quality of life. The origin characteristics of such commodities also reflect the current trend of consumption upgrading in China.